Brand + Creative Development
COMPREHENSIVE BRAND + CREATIVE DEVELOPMENT
WHERE ONE MONTH WILL CHANGE EVERYTHING
Re-define + re-imagine your brand - from head to footnote, top to bottom-line.
Because hands down, this is how you level-up.
This is Privé.
Comprehensive brand development, strategy and creative direction for compelling, cohesive brands.
This is how you separate yourself from your competitors + definitively stand out – and stay out.
This is how you build a solid and strategic foundation for your brand that yields longterm results.
This is how you increase your perceived value in the eyes of those that matter most - your customers.
Whether you’re a fresh-faced startup or an established brand seeking a facelift,
(re)developing your brand should be your first priority.
Because when you’re the face of your brand,
your first impression should be your lasting impression.
This is Privé
Comprehensive brand development, strategy + creative consulting for incredibly compelling, cohesive brands.
Strategy, story, and style were destined to work together.
I seamlessly blend the three to bring business brains to your brand, clarity + meaning to your message, and uniqueness to your aesthetic.
Whether you need an entirely new brand or seek to uplevel an existing one, establishing a solid, strategic brand foundation is critical to the success and impact of any brand in a crowded marketplace - and is a must-have for any small business owner who delegates their brand building and marketing to others outside of themselves.
Privé encompasses everything you need to build a strategically sound, incredibly unique, and most importantly, consistent brand.
IF YOU'RE INTO METAPHORS -
My clients have likened Privé to an incredible bra – one that can lift and separate you from your competitors, boost your bottom-line, and bolster your business (beautifully).
Privé is a private consulting intensive for comprehensive brand development.
Consider it your private brand think-tank that will spark the evolution of your brand + culminate in a cohesive brand platform built on a solid strategy.
Within this unique highly collaborative process, we'll work together to strip down your existing brand to uncover the core elements that will elevate you miles (and millions) above the competition.
We'll begin by diving deep into the core of who you are- as a person, as a brand, as a business to bring newfound clarity to your purpose, your story, your vision.
Afterall, if YOU aren't clear on what your brand is - how will THEY know what it is? (aka your customers)
We'll work to (re)examine your customers, observe your competitive landscape, and focus on differentiation: establishing your brand’s new point of view and point of difference.
Connecting your business objectives and modus operandi with unabashed creative thinking, we then collaboratively work to develop your unique visual language, brand voice, and a stunning creative concept or theme that can serve as a creative throughline across each element and touchpoint of your re-envisioned brand.
This not only makes your brand impossibly unique and memorable but it also ensures a cohesive, sustainable, and most importantly consistent brand across all touchpoints once it's in your hands.
YOUR BRAND PLATFORM
Thoughout Privé, we'll discuss + determine your new (and/or uplevelled) :
LOGO LOOK + FEEL*
PHOTOGRAPHY LOOK + FEEL*
*Please note - These are all captured in a moodboard that are meant to guide + direct implementation. If you would like to bring these to life, we can help to pair you with of our select design and/or copywriting partners to help you bring things to life.
Your Brand Dossier
Privé culminates in a comprehensive brand platform housed in a brand-book-meets-creative brief that we love to call the “Brand Dossier”.
The Dossier’s primary purpose is to pre-define your brand’s direction - BEFORE you invest in things like copywriting, design, photography, and new websites.
This protects your investment and ensures that no decisions are left to chance (or bad taste).
The Dossier serves as your Brand Platform: The foundational strategic + creative lens that will subsequently inform and unite all design, photography, messaging, and copy decisions to ensure consistency across all of your brand’s touchpoints.
It also serves as a comprehensive, detailed Creative Brief for your designer, copywriter, photographer, and web designer- helping to instruct them on how to bring your brand to life and ensuring no details get lost in translation throughout the process.
The Dossier is also an invaluable resource designed to refer back to time and time again as your brand continues to evolve - providing that solid baseline that you can come back to in order to keep you on track.
In addition, your Dossier will contain hand-picked recommendations for copywriters, designers, photographers, and website specialists that match your brand's own distinctive personality, voice, visual language, as well as takes into consideration your budget and location.
What she said:
"Sarah is the very best. I wanted my uplevelled personal brand to be distinctive and unique... different from anything else in the marketplace. The ideas and concepts that Sarah came up with blew my mind. I'm so happy to have a brand that I feel finally reflects my authentic self and that will take my business to new levels."
- Selena Soo, PUBLICITY EXPERT + BUSINESS STRATEGIST
"When I first signed up for Privé, I was worried that Sarah wouldn't be able to figure me out, because I couldn't figure myself out. After birthing a new business and a new baby, I was feeling a bit lost in life. I had lost my identity and didn't know how to show up in my home, in my own eyes, and in the online business and marketing world. I trusted Sarah's process & genius and opened up -
The results were life-changing. No exaggeration.
Sarah has a gift. She could see the real me... and she could package it into a unique brand that speaks to my market in a compelling way. Since working with Sarah, my business has blown up. Seriously, I've had more clients than I can handle, because the new brand that she helped me develop has attracted EXACTLY the right kind of people... and lots of them. I have barely been able to keep up. And I know the opportunities in my life today are ALL connected to my brand - I know this because my prospective clients continually tell me this - over and over and over again."
- Kira Hug, CONVERSION COPYWRITER + Co-Host of The COPYWRITER CLUB poDcast
"Sarah - and Privé - was integral to the success of my new business venture. Sure, you can hire a great designer to create a logo or a website if that's all you're after but if you want a killer, cohesive brand, that's not gonna cut it. If you want someone with vision, a strategic brain, and an amazing eye to help you create and hone your overall brand, you need Sarah.
I can't even begin to imagine trying to tackle a rebrand without Sarah helping me to get super clear and confident in my direction upfront and then to help to pre-determine how my brand will look, feel, and sound was essential to get it just right. I freaking love this girl - she's pure genius."
- SYLVIE McCRACKEN, BUSINESS STRATEGIST
"I wasn't exactly sure what to expect when I first stumbled upon Privé (logo ideas? color palettes?) I just knew that my brand needed some pro help. What I got blew me away—and went light years beyond logos.
She brings so much more than "branding" to the table—I felt like I was in a high-level one-on-one mastermind for my business. Not only did she push me to dream a little bigger for myself, she also made that dream feel totally doable.
As we went through our sessions, the vision kept getting clearer, more specific, and more exciting! Sarah pole-vaulted my business to the next level. This is powerful, valuable stuff. And the best part? It never felt like work. We laughed so hard and had such a good time, it made the whole process seem easy (when it was in actuality- super deep)."