This is MirrorBrand™
There’s nothing accidental about the brands that catch your eye...
They catch (and keep) your attention because almost instinctively you can tell what makes them different;
unique —all without looking too hard
...or reading too much
...or breaking a single sweat…
It’s almost as though they jump off the page.
Into your heart.
It looks and feels effortless doesn’t it?
The way they tell their story.
So clear. So cohesive. So confident.
But that’s because they DID the work upfront.
They dug deep.
Uncovered what made them distinctive -
Distinguishable from all those others who do-that-same-thing-they-do.
And are able to accurately reflect precisely that to the world –
All with a unique creative spin – that gives them that irresistible appeal...
A hook that had us at "hello"...
This is MirrorBrand™
You - amplified.
MirrorBrand™ is a unique, comprehensive (small) group program that is designed to help you to reinvent your personality-led brand from head-to-footnote, top to bottom-line.
Uplevel your business through your brand.
Increase your perceived value.
Where 8 weeks might change everything.
Create a completely cohesive, authentic, wildly creative + sustainable brand foundation –
One that reflects the most unique, compelling aspects of who you are, amplifies and packages them together in a way that creatively communicates - who you are, what you do best, and why you're so distinctive in a way that engages and captivates your audience...
Visually. Verbally. Viscerally.
When you have that, you feel fully expressed.
You naturally stand out from that sea-of-same.
You make your prospects' decision to say "yes" SO much easier.
But perhaps EVEN more intrinsically valuable than that
You'll finally feel clear, comfortable and confident in your own brand + business.
No more second (and third) guessing yourself.
No more head spin.
No more wasted time + missed opportunities.
You'll get to know your brand inside and out – which will enable you to become your own brand manager, stylist, and creative director-in-chief – or will simply enable you to communicate your brand's direction clearly, confidently, and concisely.
You'll walk away with a rock-solid, strategic foundation for your brand and a framework + repeatable process in place that you can come back to again and again as your brand (and business) continues to evolve.
MirrorBrand™ will culminate in the creation of your very own Brand Dossier -
a brand bible-meets-creative-brief that you can confidently hand your brand to designers, copywriters, and photographers - knowing that you've provided clear direction - thus protecting your investment and ensuring the desired results.
MirrorBrand™ parallels the very same comprehensive process that was gleaned from my 15+ years of working with BIG brands like:
Estée Lauder | Ted Baker London | Vogue | Origins | Nike | Apple | Google | Coach | Aerin Lauder
and perfected throughout the past 6+ years co-building personality-led brands for each-and-every one of my private clients.
This will be the very first (and only time) that I will be offering this in a hands-on live group format.
currently accepting applications
I am currently accepting applications for a small handful of female entrepreneurs to participate in the beta round of MirrorBrand™.
This will be a rare opportunity to work with me in a small group format to co-build your brand. As this is the beta round, this will be taught in a LIVE workshop format with plentiful access to me via live Q+A's and private Facebook Group. As this will be a hand-picked group of female entrepreneurs, it is my goal to create a group where there is also plentiful intra-group support and feedback.
MirrorBrand™ will kick off in May 16, 2017.
Here's who i'm looking for -
10 Bold female entrepreneurs who have 2+ years of being in business under their belt.
You're ready to rebrand (and level-up).
You consider yourself to be creative.
You're able to spend 2-4 hours each week on developing your new brand.
You're ready - and willing to complete this program.
+ We'll kick things off May 16 and we'll wrap the week of July 16.
+ We'll meet - 2x per week for 1 hour
(via Zoom video conferencing - recordings will be made available should you be unable to attend live)
One session will be a live workshop - (exercises, worksheets, etc will be provided in tandem)
The 2nd session will be a live q+a session where I'm able to provide more hands-on support.
+ The Private Facebook group will be available for group support in between.
I will pop into the group periodically to answer q's and to provide guidance.
What you'll walk away with
+ A rock-solid, strategic brand foundation upon which you'll be able to completely uplevel your brand
as well as a framework that you can revisit as your brand continues to evolve.
+ A new and uplevelled brand position + competitive edge that's built to help you not only stand out - but stay out.
+ A newfound clarity + confidence around who you are as a brand.
+ A new understanding of your ideal customer - and/or the insight needed to tap into a new market.
+ A refined brand message
+ A brand new way to tell your brand story (in a buzzworthy way that'll be worth retelling).
+ A unique "spin" - aka a creative concept or "hook" that will enable to you to stand (WAY) out.
That hook that will enable you to hang all of your brand decisions on that will not only inform and unite your brand's story, visuals, and messaging but will also make your brand that much more identifiable, memorable, and consistent across all touchpoints.
(note - this is the "secret sauce")
+ A clearly defined visual language that you can call your own- captured in a moodboard that will make it easy to express yourself and your desired brand direction to designers, photographers, stylists (afterall - they aren't mind-readers).
+ A refined and articulated voice.
As this is the beta round, I am offering this exclusively to those who are willing to truly invest in themselves by completing this program.
I am offering this first-round at this no-brainer price despite there being quite a bit of hands-on attention from me because I know this program will be a game-changer for many and I'd love to perfect this program and framework along with your help and feedback.
Note - because I know you're probably wondering...
Once this program is in full swing the pricepoint for MirrorBrand™ will be $1500+ (sans the hands-on attention) - this is why I want to be sure that you're willing to complete the program and that you're the perfect fit.
Does this sound like you?
Who are you? No really. When was the last time you really took stock of who you are. When's the last time you really took the time to reassess and realign with your vision?
Get ready to dive deep, rework what no longer fits. Gain a new understanding of how you're perceived so you can shape that perception and perfect it.
Brains before Beauty. Because it doesn’t just matter what YOU think of your brand - it matters what THEY think of it…. which means you need a smart strategy to order to turn heads and take names (read: waitlists). This is designed to create a strategic foundation for your brand. One that, like a great bra will help to lift and separate you from your competition, support your brand, boost your business, and bolster your bottom line.
Your story is yours - and yours only.
It's what has the power to connect with your customers. It opens hearts - and wallets. It has the power to explain what you do in a memorable way. It provides your customers with context as to how and why you do that-thing-you-do. It even has the power to sell on your behalf - and is the makings of the kind of BUZZ that turns heads and takes names (read: waitlists).
Let's craft yours - and ensure it's one that's worth re-telling.
Your style is the unique way you communicate to the world. It's your personality- and how that comes through across your design aesthetic, your photography, your message and voice, and it's even what you wear. It all needs to align. It all needs to communicate.
Learn to communicate - visually, verbally, viscerally a way that sells (AND sounds like you.)
Create buzz - Simply by amplifying various parts of your personality.
Since you're also the FACE of your brand - it's ALSO how you style yourself - in photos, and in person.
Find your Brand's Unique Hook - That totally unique "filter" that can clarify each decision you make for your brand - from the visuals to your message, to the way you tell your story. You'll never again have to ask yourself "is this on brand?"
*THIS is something I guarantee you you've never done before.*
After we wrap (should you wish to hang out a little longer) we'll also talk about implementation, and I'll open up my rolodex of specialists to help you find the perfect fit to help you bring your new brand to life.
if you're into sexy sales language - here's some additional info to whet your appetite
Your Brand is a reflection of you.
BUT SOMETIMES YOU’RE JUST TOO CLOSE TO SEE IT ACCURATELY.
It's a struggle in-and-of-itself to stand out in a crowded market – but to try to decipher how to best do that on your own is next-to-impossible. You're simply too close to your own business to even know where to begin...
How can you show up - authentically - and yet amplify what makes you unique to make your distinction seen, heard, and understood?
How do you stand out in a way that only you can?
How can you market yourself in a clear and cohesive way without over thinking every.single.decision lest you send mixed watered down messages in the process?
How do you stop throwing money at new websites, new logos, and new copy thinking that by reworking it - somehow it will suddenly (and magically) boost your business?
How can you instead make sure that those investments are based on a solid brand foundation?
Relied on a DIY brand to date — and it’s worked OK - but not great.
Feel like your brand has been pieced together, but something’s been lost in translation...
Or maybe you've invested in professionals in the past — only to be left feeling frustrated that it never quite felt like “you.”
And that’s normal. Everyone starts somewhere -
But the difference between the brand that only starts small and the brand that stays small is the willingness to do the work. To go deep. And to understand the value of building a solid foundation for your business through and with your brand.
WHEN YOU DO:
All the “accessories” of your brand — your colors, your logo, your images, etc. — become so much easier to choose and implement.
You will be able to grow and know that your team will be able to represent your brand accurately and confidently.
And you will finally feel confident that you can articulate your true value and purpose and do your very best work.
Only when you take the time to reflect on who you really are to create this strong brand foundation for your business, can you then generate the confidence, quality, and cache/cash to uplevel your business.
Fact: You can’t outsource your brand...and you can’t steer the ship without a compass.
Until you get this figured out, you cannot become the CEO, the thought leader, the creator you want to be.
Every single client who works with me eventually says to me,
“I’m too close to my business to feel like I can objectively identify my brand.”
That’s where MirrorBrand™ comes in - to help to reflect the real "you" back to you, so that you can see it, describe it, and start to create your incredibly unique-to-you brand around it.
This work is nearly impossible to do without that kind of reflection. I don’t care if you have a three-figure business or a seven-figure business - everyone needs to go this deep.
MirrorBrand™ is the result of more than 15+ years of branding experience helping businesses big and small discover their unique distinctions that help them stand out from the blandscape.
This is the very same framework that I have developed for my private clients - and has been pivotal for their brand development.
But I get it - that’s easier said than done -
And I know that.
I’ve experienced that myself - and that’s in fact WHY I do what I do.
Because what I’ve found is that when you are the face of your brand it can be hard to effectively SEE, much less articulate who you are and what makes you unique.
It takes a special mirror – a unique deep-diving-process -
To reflect back the most distinctive parts of who you are -
To capture and convey what makes you extraordinary.
in a language only you can...
MirrorBrand™ is about diving deep beneath the surface and uncovering those elements that make you inherently Distinctive. Exciting. Undeniably - YOU.
And packaging them together in a way that:
Captures your essence.
Tells your story (in a way that's worth retelling)
And communicates - unequivocally, who you are, what you do best, and why you're so distinctive in a way that engages and captivates + attracts your audience...
In a way that you - and only you can...