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About.

YOUR BRAND: IN GOOD HANDS.

THIS IS PUBLIC PERSONA STUDIO


Helping bold entrepreneurs uplevel their business through their brand-  so that they can drop jaws, turn heads + take names (read: waitlists).


 

Public Persona is a small multidisciplinary brand consultancy led by seasoned Brand Strategist + Creative Director + Stylist,  Sarah Ancalmo Ashman.

We bring over 15+ years of big-brand building experience to the table but have refined those methodologies to cater specifically to helping incredibly unique people who are the face of their business - 

Entrepreneurs. Influencers. Creatives. Makers. Coaches. Founders. Thought-leaders.

+ Clarify their distinct ability to create impact.
+ Uplevel their business through their brand.
+ Increase their perceived value.
+ Expand their reach + influence.



YOUR BRAND: FROM HEAD TO FOOTNOTE, TOP TO BOTTOM-LINE


Branding means a lot of things to a lot of different people - but at its core is getting to your core.
It's not about logos, color palettes, websites, and photos (not yet at least - that stuff comes later). 

It's really about the strategy, the story, the substance that is behind it all. 

When you are the face of your brand, the heartbeat of your business, the multi-faceted, unique individual(s) that you are, branding (how we approach it around here anyway) is first and foremost about YOU. 

Because if you don't know who you are as a brand - how will they (aka your customers).

 

It's about:

1. Getting crystal clear on who you are, what you offer, and what makes you stand apart
2. Offering a strategic and unique point-of-view
3. Clarifying your distinct ability to make an impact, increasing your perceived value...not to mention actual value
4.
Leveraging and embodying your story - one that's worth retelling...
5. Originating a unique and compelling concept that creatively connects all of your dots - ensuring sustainability + cohesion across touchpoints.
6.  Communicating all of the above -  visually, verbally, and viscerally through a unique-to-you style.

 

And it just so happens that's exactly what we do around here. 


Founder + Creative Director

Sarah Ancalmo Ashman

BRAND  + BUSINESS STRATEGIST | CREATIVE DIRECTOR | DESIGNER | STYLIST | wordsmith

Don't just show up - show off. Don't just be seen - make a scene.

My specialty is (re)imagining brands from head-to-footnote, top to bottom-line to leave your awe-struck customers in the wake of your incredible new brand (and business). 

With a keen eye for style and a brain overflowing with ideas, I've been told that I have a can’t-be-taught knack for helping you hone in on what makes you distinctly different, and then turning it into a unique brand that turns heads and frequently takes names (read: waitlists).

I work closely with my clients to capture and convey their one-of-a-kind personality, transforming their stories and inspirations into a cohesive brand that captivates and communicates all the important info on their behalf.
 

In other (less fancy) words, I aim to help my clients stand out—miles (and millions) above the competition.
 


I bring 15+ years of brand building experience to the table. 
I also bring puns.

 

Throughout my commercial career as a  graphic designer, creative director, and stylist for major Advertising Agencies + Fortune 500 brands, I've conjured up a fist-full of visually compelling, award-winning print, digital, and television brand + advertising campaigns for brands like:
Estée Lauder |  Aerin Lauder |  Ted Baker London | Vogue |  Madonna |  Origins |  Mercedes Benz | Jimmy Fallon | Coach
 

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THE FASHION BLOGGER YEARS
In 2008 I launched a fashion + style blog, that grew a fast world-wide following, earned me a press pass to New York Fashion Week  -  and garnered media attention from the likes of:
Refinery 29 | Nasty Gal (Sofia Amoruso of Girl Boss) |  NYLON Magazine | The Cut (New York Magazine) | Fashion Indie  | The New York Times

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THE BIRTH OF PUBLIC PERSONA
I waved goodbye to my commercial career to merge my passion for styling with my branding expertise, extensive experience + my desire to be able to use my talents to help individuals build a bold, incredibly consistent brand.  Public Persona Studio was born  - To provide the very same strategies, techniques, and discerning eye that I've brought to big brands to rule-breaking, name-taking female entrepreneurs + thought-leaders.
 

Since then, as they say - the rest is history


SELECT CLIENTS: 

Amy Porterfield / Melanie Duncan / Thacker NYC / Nikki Elledge Brown / Sylvie McCracken / Racheal Cook / Kira Hug / Carla Davis / Erika Lyremark / Bluffworks / White Book Agency / Rhonda Vetere (Estée Lauder)

CAREER CLIENTS INCLUDE:

Estée Lauder / Ted Baker London / Aerin Lauder / Coach / NARS / Apple / Origins / The CFDA Awards / Vogue / Nike / Madonna / Target / Bravo TV / Mercedes Benz / Jimmy Fallon / British Airways / Allure Magazine / The Style Network / MTV

PRESS / AWARDS / MENTIONS:

The Cut - NY Magazine / Refinery 29 / Adweek / Art Director's Club / Fashion Indie / The New York Times / NYLON /  Nasty Gal / Agency Spy / HypeBeast / Men's Health/ Lula Magazine / Remark Magazine / Creativity Online